Project: Ask For A Raise
Client: Ladies Get Paid / Payscale


A recent study revealed women are 25% less likely to receive a raise after asking. So we turned one of the world’s fiercest female leaders and equal pay advocate into an innovative tool that helps women develop their salary bargaining skills and, most importantly, build a case to "Ask For A Raise" and get one.

 

Credits:

Zack Roif
Kate Carter
Bruno Luglio
Ivan Azevedo
Chloe Gottlieb

Rooted in data

The Chatbot helped women build a case using real salary data collected through APIs, and research around best times and phrasing to ask.

Results:

$0 Media Spend
$1M value in earned media
110M Media Impressions
100k+ Users

 

Awards:

Cannes Bronze Lion
One Show Best In Dicipline
One Show Gold
D&AD Graphite Pencil